GrowthLab™
Marketing & Discovery Engine
GrowthLab™ is our marketing innovation engine — where data meets creativity. It bundles à la carte services into a structured program with sprints, reviews, and shared dashboards.
We combine consented first‑party data, server‑side tagging , and disciplined creative testing to find scalable acquisition.server‑side GTM (sGTM) Running Google Tag Manager on the server. Why it matters: Cleaner signals and less client bloat.
Process: Hypothesis → Test → Learn → Scale. Guardrails for privacy, attribution, and incrementality are baked in.
What GrowthLab™ optimizes for
- • Qualified discovery and lower cost‑per‑result
- • Higher click‑through rates from creative testing
- • Clean signals for reliable optimization
Early deliverables
- • Program blueprint and measurement plan
- • Experiment backlog and cadence
- • Dashboard and shared comms rhythm
Hypothesis → Test → Learn → Scale
Short cycles align teams on signals and creative patterns. Wins graduate into always‑on systems; misses create new hypotheses.
graph TD
H[Hypothesis] --> T[Test]
T --> L[Learn]
L --> S[Scale]
S -.-> H
T -.->|Signals| M[Measurement]
L -.->|Briefs| C[Creative]
Phase 1 · Align
- • Goals, constraints, guardrails
- • Baseline metrics and signals
- • Backlog and owners
Phase 2 · Ship
- • Creative matrix and experiments
- • SEO/content surfaces
- • Review and next actions
Phase 3 · Scale
- • Systemize winners
- • Expand to new formats/surfaces
- • Hand‑offs to lifecycle/CRO
Covers
- • SEO (technical, content, programmatic, structured data)
- • Social Media (organic, paid, creator strategy, UGC)
- • Creative testing (hooks, formats, message‑market fit)
- • Analytics & measurement (GA4, sGTM , CAPIserver‑side GTM (sGTM)Running Google Tag Manager on the server.Why it matters: Cleaner signals and less client bloat.)Conversions API (CAPI)Server‑side events for ad platforms.Why it matters: Improves attribution and optimization quality.
Deliverables
- • Strategy sprints and MMM / incrementality checkpoints
- • Experiment backlogs & weekly logs
- • Dashboards & measurement plans (privacy‑safe)
- • Quarterly learnings & scale plans
“We test, learn, and scale what moves your metrics.”
Key Terms ▾
- sGTM
- server‑side GTM server‑side GTM (sGTM)Running Google Tag Manager on the server.Why it matters: Cleaner signals and less client bloat.
- CAPI
- Conversions API Conversions API (CAPI)Server‑side events for ad platforms.Why it matters: Improves attribution and optimization quality.
- MMM
- Marketing Mix Modeling Marketing Mix Modeling (MMM)Statistical model to estimate channel impact.Why it matters: Budget allocation and incrementality checks.
- SEO
- Search Engine Optimization Search Engine Optimization (SEO)Improving visibility and clicks from search by aligning technical, content, and UX factors.Why it matters: Drives qualified, intent‑rich traffic.
- UGC
- User‑Generated Content User‑Generated Content (UGC)Creator or community content used in marketing.Why it matters: Adds credibility and creative diversity.