Commerce Engine™
Conversion & Retention Engine
Commerce Engine™ is our lifecycle automation system. It bundles à la carte services into an operating cadence for conversion and retention.
We unify customer data, automate journeys across Email/SMS/WhatsApp, and run CRO programs to lift margins and LTV.
Purpose: Increase AOV, repeat purchases, and LTV
What Commerce Engine™ optimizes for
- • Higher AOV and repeat purchases
- • Healthy deliverability and consented growth
- • Reliable attribution for lifecycle and CRO
Early deliverables
- • Journey map and priority flows
- • Templates, segments, and triggers
- • Measurement plan and dashboards
Unify → Automate → Measure → Improve
Data feeds flows. Flows drive revenue. Reviews keep systems healthy and compounding.
graph TD
D[Unify Data
CDP/CRM] --> F[Automate Flows
Email · SMS · WhatsApp]
F --> R[Revenue
AOV · Repeat]
R --> M[Measure
Coverage · Deliverability]
M --> I[Improve
Templates · Segments]
I --> F
Phase 1 · Align
- • Goals, constraints, guardrails
- • Baselines and dashboards
- • Backlog and owners
Phase 2 · Build
- • Priority flows and segments
- • Templates and triggers
- • Reviews and next actions
Phase 3 · Optimize
- • Deliverability and frequency caps
- • Cohort coverage and LTV
- • Systemize winners
Covers
- • E‑commerce builds and CRO (headless storefronts optional)
- • Lifecycle automation (Email, SMS, WhatsApp)
- • Customer data unification & segmentation ( CDP / CRMCustomer Data Platform (CDP)System that unifies first‑party customer data for activation.Why it matters: Enables accurate segments, triggers, and measurement.)Customer Relationship Management (CRM)Tooling and processes to manage customer interactions.Why it matters: Coordinates sales/support data with lifecycle messaging.
- • Subscription modeling and funnel optimization
Deliverables
- • Cohort reports & revenue dashboards
- • Automation maps & journey coverage
- • CRO backlog & testing plans (A/B, UX, performance)Conversion Rate Optimization (CRO)Systematic improvements to increase the percentage of visitors who convert.Why it matters: Lifts revenue by improving funnel efficiency.
- • Subscription & retention playbooks
💡
Pro Tip
Start with a lifecycle audit to identify quick wins in your conversion funnel, cart abandonment, and post-purchase engagement.
"We help you convert and retain better—automatically."
Request a lifecycle auditKey Terms ▾
- AOV
- Average Order Value Average Order Value (AOV)Average revenue per order.Why it matters: Small AOV lifts compound revenue.
- CDP
- Customer Data Platform Customer Data Platform (CDP)System that unifies first‑party customer data for activation.Why it matters: Enables accurate segments, triggers, and measurement.
- CRM
- Customer Relationship Management Customer Relationship Management (CRM)Tooling and processes to manage customer interactions.Why it matters: Coordinates sales/support data with lifecycle messaging.
- CRO
- Conversion Rate Optimization Conversion Rate Optimization (CRO)Systematic improvements to increase the percentage of visitors who convert.Why it matters: Lifts revenue by improving funnel efficiency.
- LTV
- Lifetime Value Lifetime Value (LTV)Revenue a customer is expected to generate over time.Why it matters: Guides investment in acquisition and retention.