Ridsys Digital Growth
Digital Growth — à la carte or bundled
This page lists à la carte services you can pick and run individually. Our Programs (GrowthLab™ and Commerce Engine™) are bundles of these services with playbooks, cadence, and shared dashboards.
SEO
Technical SEO, content, and programmatic approaches to scale discovery with CWV/INP and schema.
Social Media Marketing
Organic, paid, and creator strategies (UGC) with experiment‑driven creative.
E‑commerce
Store builds and CRO to increase conversion (CR) and AOV.
Lifecycle & CRM
Email, SMS, and WhatsApp journeys with CDP/CRM and consented data.
What Digital optimizes for
- • Qualified discovery and lower cost‑per‑result
- • Conversion lifts (CR, AOV) and clean attribution
- • Healthy lifecycle metrics and LTV
Early deliverables
- • Channel blueprint and measurement plan
- • Backlog and cadence with owners
- • Shared dashboard and guardrails
Channels feed programs and LTV
SEO and Social attract. E‑commerce converts. Lifecycle composes LTV. Programs provide one loop and one dashboard.
graph LR
S1[SEO] --> T[Traffic]
S2[Social] --> T
T --> C[Conversion
CR · AOV]
C --> L[Lifecycle
Email · SMS · WA]
L --> V[LTV]
V -.-> S1
V -.-> S2
À la carte services
Discovery & Content
- • Technical SEO (
CWV / INPCore Web Vitals (CWV)Google’s user experience metrics for loading, interactivity, and visual stability.Why it matters: Better UX improves ranking potential and conversion.Benchmarks: Good: LCP < 2.5s, INP < 200ms, CLS < 0.1, indexationInteraction to Next Paint (INP)Interactivity delay metric.Why it matters: Slow inputs reduce engagement.Benchmarks: Good < 200ms)IndexationPages included in a search engine’s index and eligible to appear in results.Why it matters: If priority pages are not indexed, they cannot rank or drive traffic.
- • Structured data and schema Schema / Structured DataMachine‑readable markup that helps search engines understand content.Why it matters: Enables rich results and improves relevance.
- • Content ops: pillars, clusters, briefs
- • Programmatic SEO surfaces
Social & Media
- • Organic social systems
- • Paid social and search
- • Creator/ UGC strategyUser‑Generated Content (UGC)Creator or community content used in marketing.Why it matters: Adds credibility and creative diversity.
- • Creative testing and guardrails
Commerce & CRO
- • E‑commerce builds (Shopify, Adobe Commerce, WooCommerce, BigCommerce, headless)
- • CRO & UX flow optimizationConversion Rate Optimization (CRO)Systematic improvements to increase the percentage of visitors who convert.Why it matters: Lifts revenue by improving funnel efficiency.
- • Feed and catalog management
- • Marketplace operations
Lifecycle & CRM
- • Email, SMS, WhatsApp journeys
- • CDP / CRMCustomer Data Platform (CDP)System that unifies first‑party customer data for activation.Why it matters: Enables accurate segments, triggers, and measurement.setup and segmentationCustomer Relationship Management (CRM)Tooling and processes to manage customer interactions.Why it matters: Coordinates sales/support data with lifecycle messaging.
- • Deliverability & Consent ModeDeliverabilityInbox placement health driven by domain reputation and sending practices.Why it matters: Poor deliverability kills revenue from email/SMS.Consent ModeConsent-aware data collection and messaging.Why it matters: Respects privacy and keeps signals clean.
- • Subscription & retention playbooks
Analytics & Measurement
- • GA4, server‑side tagging ( sGTM )server‑side GTM (sGTM)Running Google Tag Manager on the server.Why it matters: Cleaner signals and less client bloat.
- • CAPI and offline conversionsConversions API (CAPI)Server‑side events for ad platforms.Why it matters: Improves attribution and optimization quality.
- • Dashboards & KPI trees
- • MMM and incrementality checksMarketing Mix Modeling (MMM)Statistical model to estimate channel impact.Why it matters: Budget allocation and incrementality checks.
Enablement & Ops
- • Experiment design & Insight Ops
- • Governance, brand safety, privacy
- • Training and playbooks
- • Data pipelines & QA
Key Terms ▾
- CWV
- Core Web Vitals Core Web Vitals (CWV)Google’s user experience metrics for loading, interactivity, and visual stability.Why it matters: Better UX improves ranking potential and conversion.Benchmarks: Good: LCP < 2.5s, INP < 200ms, CLS < 0.1
- INP
- Interaction to Next Paint Interaction to Next Paint (INP)Interactivity delay metric.Why it matters: Slow inputs reduce engagement.Benchmarks: Good < 200ms
- sGTM
- server‑side GTM server‑side GTM (sGTM)Running Google Tag Manager on the server.Why it matters: Cleaner signals and less client bloat.
- CAPI
- Conversions API Conversions API (CAPI)Server‑side events for ad platforms.Why it matters: Improves attribution and optimization quality.
- CDP
- Customer Data Platform Customer Data Platform (CDP)System that unifies first‑party customer data for activation.Why it matters: Enables accurate segments, triggers, and measurement.
- CRM
- Customer Relationship Management Customer Relationship Management (CRM)Tooling and processes to manage customer interactions.Why it matters: Coordinates sales/support data with lifecycle messaging.
- MMM
- Marketing Mix Modeling Marketing Mix Modeling (MMM)Statistical model to estimate channel impact.Why it matters: Budget allocation and incrementality checks.